Social Media Recruiting - An Opinion
Prashanth Vaidyan - Senior Partner, Consulting, MapleCode
It is often
seen that recruiting organizations/agents are slow to adopt new age methods and
normally stand by traditional methods alone. In the age of growing challenges
in hiring the right candidates for their clientele, recruiting organizations
often stick to the older methods than, innovating. As I have always
highlighted, Innovation is the key to ensure you stay ahead your competition.
Nowadays,
Social media recruiting has been a strong stimulus to identify and source
passive and ‘right’ candidates and MapleCode has been a relative first mover in
this thought process. We define social media much beyond the internet models of
LinkedIn, Facebook or Twitter. It is important to see that social media also
includes and defines the ‘social connect’ that you establish with a candidate
from identification to getting them an attractive and desired job. The main
advantages of a non-job board/specific hiring are:
1.
Identify
a pool of passive candidates
2.
Candidates
that are not accessed by most recruiters/recruitment organizations
3.
Builds
an organizations’ brand to create value
4.
Easier
to sell opportunities to prospective candidates.
The ‘Social
Connect’ identifies you with your candidate. Many a time, we hear from
candidates hired through us saying, “The role was exactly as was positioned during
the first interview call and the opportunity presented to me far exceeds my
earlier assignments” Or, “I really liked the process followed from start to
finish – I was apprehensive of taking up a senior position with a start-up but,
I guess each stage of the personalised discussions helped in shaping my
decision to join”. Here, we see that only a value based relationship results in
happy candidates and happy employees so hired for our clientele.
Try to
establish this 1-1 connection and use internet based social media as a tool for
achieving this. As described in the article, candidates seldom tend to hear of
their success or failure and this leads to the recruitment process earning a
mediocre value. Personalised and Socially connected messages through your
telephone or other internet tools help converting recruiting efforts by agents
as well as organizations into a critical strategic growth function for any
organization.
Happy Recruiting!
Happy Recruiting!
